This series of brilliant ads by Matteo Pozzi answers questions to curious children through imaginative and surreal imagery. The concepts behind the answers are incredibly well executed, and are so ingenious that they almost seems plausible -- especially to kids.
An example of one of the ads includes the question, "How do fish breathe?" Milano Pozzi answers this question by depicting a small body of water with straws that resemble water flora. It suggests that the fish breaths out of the straws.
The project was done for Cam, which is a baby product company in Italy, so it could not be more fitting. The campaign effectively reaches its target market through the curiosity of children and thus capturing parent's hearts.