The latest ad campaign from India's RIG Utility Clothing brand features surrealist art captures that pay homage to religious imagery. The campaign serves as a continuation of the company's previous ads which all contain similar imagery.
The whimsical campaign is fantastical with its use of mythical creatures and futuristic props. The ads do not reference a particular time period taking cues from fantasy and mythology as well as religion and our ideas for the future. Despite its variety of opposing concepts, the RIG Utility Clothing ad pushes boundaries and is purposeful giving every object and idea relevance within the overall image.
Models seem to be having an out of body experience, showcasing the brand's clothing pieces while suspended into a surreal world of fantasy that seems dreamlike. This stunning and memorable campaign designer by Indian ad agency D&H Blurb and photographed by Tarun Vishwa takes marketing to an imaginative place.
Image Credit: Tarun Vishwa
What's Driving This Trend
- Surrealist Advertising
- Brands can embrace surrealist art and imagery to create imaginative and memorable campaigns that push boundaries.
- Fantasy-inspired Fashion
- Fashion brands can take inspiration from fantasy and mythology to create unique and fantastical clothing pieces.
- Religious Fusion Imagery
- Brands can explore the contrast between traditional and contemporary religious imagery to create thought-provoking campaigns that evoke emotion.
Who This Affects Most
- Fashion
- Fashion brands can leverage surrealist advertising and fantasy-inspired fashion trends to stand out and create new markets.
- Art and Design
- Art and design industries can create and promote surrealist and fantasy-inspired imagery to convey imagination, emotion and tell unique stories.
- Marketing and Advertising
- Marketing departments can explore surrealist and fantastical themes to create innovative, memorable and purposeful campaigns for their clients.
