Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

David Lachapelle's Special T Ads Enter Three Magical Worlds

 - Nov 6, 2011
References: nestle & whitezine
Famed photographer David Lachapelle has brought his vibrantly imaginative photography skills to Nestle for their Special T ad campaign. As colorfully surreal as his Schweppes campaign that starred the stunning Uma Thurman, these series of Special T prints are full of childlike wonder.

Through the Special T ad campaign, Lachapelle brings to life different cultures in order to portray three different countries: India, Japan and China. It is these three countries that have inspired the new Special T tea flavors featured in the ad campaign.

The Special T ad campaign explores the idea that these fantastical flavors will burst onto taste buds with enthusiasm, inducing fun and fanciful fervor to the drinker.