With fear surrounding the harmful effects of sun, campaigns like the Columbia Omni-Shade ad jointly feed those concerns and also offer a solution.
Designed by Prolam Y&R of Chile, this print playfully places a stalking tree behind a desert hiker, acting like a constant protector against skin damage. Promoting a range of garments that block UVA and UVB rays from reaching the skin, the animated Columbia Omni-Shade ad succeeds to cleverly communicate its product.
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