The Columbia Omni-Shade Ad Promotes Constant Shelter From Rays

 - Mar 1, 2011
References: columbia & adsoftheworld
With fear surrounding the harmful effects of sun, campaigns like the Columbia Omni-Shade ad jointly feed those concerns and also offer a solution.

Designed by Prolam Y&R of Chile, this print playfully places a stalking tree behind a desert hiker, acting like a constant protector against skin damage. Promoting a range of garments that block UVA and UVB rays from reaching the skin, the animated Columbia Omni-Shade ad succeeds to cleverly communicate its product.