Torturous Toothbrush Campaigns

James Day Photographs the Colgate 360 Sonic Power Ads

Masterminded by Y&R Dubai and photographed by James Day, the Colgate 360 Sonic Power campaign features the tagline '333 blows a second.' I wonder if that's the number of toothbrushes jammed into each of the models' mouths?

And what if the scene depicted in this Colgate 360 Sonic Power ad is what it actually took to have a flawlessly clean and healthy mouth? Talk about torture. I mean, going to the dentist is bad enough.

Toothbrush Advertising
Opportunity for disruptive innovation in creating more interactive and engaging toothbrush advertisements.
Photography in Advertising
Opportunity for disruptive innovation in using unique and eye-catching photography techniques for advertising campaigns.
Oral Health Products
Opportunity for disruptive innovation in developing new and improved oral health products that provide efficient and effective cleaning.

Who This Affects Most

Advertising
Opportunity for disruptive innovation in revolutionizing the way toothbrush campaigns are designed and executed.
Photography
Opportunity for disruptive innovation in incorporating innovative photography techniques to enhance advertising campaigns in various industries.
Healthcare
Opportunity for disruptive innovation in the development of advanced oral health products and technologies.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 54%
Freshness 8%

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