These ads for Amway cleaning polish feature everyday items such as coffee cups and candy bowls turned inside out to show us how easy using Amway products makes it to clean and polish.
The ads were created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru, and Avinash.
Implications - Advertisements that take a literal, extremist approach are sure to catch the eye of the consumer. This is because these ads are easy to understand and fun to execute, with imagery that is often completely surreal, such as this inside-out mug. When trying to spread a message, simple is often better.
Contortionist Coffee Cups
More Stats +/-
20 Self-Cleaning and Antibacterial Products
13 Self-Cleaning Products
Barf Cleaning Products
Female-Empowering Western Apparel
Ingenious Stretchable Materials
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Amway Cleaning Polish Makes Cleaning Easy
- By: Vincent SaleraMar 15, 2009 Updated: Apr 6 2011