The creative and colorful Johannesburg Zoo ads ask people to stop littering because "animals can't be recycled." The campaign has three different posters, each showing a different animal blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.