Danacol Fat Grab Campaign Lures You to Lower Cholesterol

 - May 1, 2011
References: yr & adsoftheworld
Even those with the best intentions can have trouble eating right, and these Danacol Fat Grab ads sympathize with you over the abundant unhealthy bait in your life.

The Young & Rubicam advertising agency has chosen to use the metaphor of fishing to describe the pain and danger of a destructive diet on your life. The Swiss cheese and fried bacon that make up these angling lures may look appealing at first, but salt and saturated fat have ways of hooking you and reeling in a sea of health problems.

In these print advertisements, the analogy is quite effective at initiating insecurity. Of course, the Danone Danacol Fat Grab campaign is promoting a dairy drink solution that promises to lower your cholesterol.