Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Land Rover 'Defender' Ad Highlights Your Handiest Tool

 - Nov 24, 2010
References: landrover & adsoftheworld
This Land Rover 'Defender' ad reminds consumers that your SUV is the sharpest tool in the shed. Designed by the RKCR/Y&R advertising agency, this print is punchy and clever, suggesting the utilitarian nature of an automobile, so much that it deserves a space on your workshop wall.

Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car.