This Land Rover 'Defender' Ad Highlights Your Handiest Tool
Amelia Roblin — November 24, 2010 — Autos
References: landrover & adsoftheworld
This Land Rover 'Defender' ad reminds consumers that your SUV is the sharpest tool in the shed. Designed by the RKCR/Y&R advertising agency, this print is punchy and clever, suggesting the utilitarian nature of an automobile, so much that it deserves a space on your workshop wall.
Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car.
Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car.
Trend Themes
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Utilitarian Marketing — Brands can highlight the functional benefits of their products in creative ways.
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Silhouette Advertising — Brands can use recognizable shapes to convey their message without showing the actual product.
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Workspace Imagery — Using relatable images of where the product might be used can help build consumer connection.
Industry Implications
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Automotive — Car manufacturers can use creative advertising to showcase the design and versatility of their products.
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Construction — Equipment manufacturers can create ads that target the utilitarian nature of their products for professionals in the field.
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Tool Manufacturing — Companies can highlight the usefulness and versatility of their tools in various settings.
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