I must say that looking at this Veterinary L'Etudiant advertisement makes me pretty thankful to be sitting at a desk. The French employment service has created this messy horse-poo print to pose the question of job satisfaction.
Created by the Young & Rubicam Paris ad agency, the Veterinary L'Etudiant campaign clearly pictures the excrement outline of an unfortunate large-animal vet. Clearly unprepared for the brown blow, this splattered professional may be in the market for a new job.
Why This Trend Is Growing
- Shocking Print Ads
- Creating visually striking and provocative print ads can grab consumers' attention and generate buzz for a brand.
- Job Satisfaction Awareness
- Employment campaigns that highlight the importance of job satisfaction can encourage professionals to explore new career opportunities.
- Unconventional Advertising Approaches
- Using unconventional methods, such as incorporating unusual visuals like horse-poo prints, can help brands stand out and make a memorable impact.
Industries Being Reshaped
- Advertising and Marketing
- The advertising industry can benefit from adopting shocking and unconventional print ads as a way to create buzz and engage audiences.
- Career Services
- Career service providers can incorporate the concept of job satisfaction awareness in their campaigns to help individuals find fulfilling professions.
- Graphic Design and Printing
- The graphic design and printing industry can explore unique and attention-grabbing techniques like using unexpected visuals to create impactful print materials.
