There is a common misconception that lighters and matches are directly linked to smoking, however these Lion Matches print ads are trying to dissolve that. While the number of smokers worldwide may be dwindling from years past there are still numerous reasons to use matches.
Three Lion Matches print ads were created by advertising agency Y&R in Johannesburg, South Africa. Each of these three ads showcases a different scenario where matches could come in handy: a barbecue with dad, smoke with a stranger or a campfire with a friend are all situations where matches could easily break the ice.
These print ads take it one step further by using a color scheme that matches the color of the section on a match box where you strike the match against. The textual conversations on these Lion Matches print ads are also interestingly sketched out using matches, making these ads really convincing.
Matchstick Data Sticks
Matchstick Warship Mania
Matchstick Men Masterpieces
Matchstick Mystical Towers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.