Every year, it seems, there is a new cause or charity to get behind, but as the Oxfam UK campaign shows, past causes and charities still require constant help, though they often get lost in the pile. In this case, that cause is global warming and the charity is Oxfam. Nevertheless, this ad campaign is sure to raise much needed awareness yet again.
Conceived and executed by RKCR Y&R, an ad agency based in London, the Oxfam UK campaign centers around three thermal images of individuals. Although a bit eerie, these images, paired with the tag line, "Help us fight the effects of global warming," will truly make an impact.