Three dimensional technology is becoming so advanced and flawless that it is really starting to fool the eyes, as the LG Optimus 3D ad campaign shows. The images captured on this particular smartphone camera pretty much bounces right off the eyeball, which is conveyed quite literally in these images.
Conceived and executed by Y&R, an ad agency based in Sao Paulo, the LG Optimus 3D ad campaign is simple, direct and full of playfulness. It centers around two important and colorful events, one for children (the circus) and one for adults (a wedding). By doing so, it not only relates to different demographics, the LG Optimus 3D ad campaign also demonstrates how it can capture the full experience of these occasions.