The La Print Ads Shows How History Can Change Instantly

 - Dec 1, 2011
References: yr & ibelieveinadv
At first the contrasting images of everyday activities and historical events seen throughout the La ad campaign may seem a little jarring, but all of these images actually have something in common. In the second it takes for toast to pop up in a toaster or a shoelace to get tied, history changes. As people go about their daily lives, significant things could be going on in the world that may or may not affect them. With La, however, these people can stay up-to-date on the latest news.

Conceived and executed by Y&R Brands, an ad agency based in Milan, the La ad campaign is simple and clever.