What is the trend of light-up advertising?

Incorporating glow-in-the-dark effects into advertising campaigns to create unique and impactful experiences for customers.

What is the trend of sensory marketing?

Using a combination of visual and tactile elements in marketing campaigns to engage customers and create a memorable experience.

What is the trend of child-centered marketing?

Creating marketing campaigns that specifically target children and their interests to build brand loyalty from a young age.

What are the implications for the personal care industry?

Incorporating unique and playful advertising techniques in the personal care industry can help brands stand out from competitors and appeal to a wider customer base.

What are the implications for the photography industry?

Using creative lighting and visual effects in photography can lead to unique and captivating images that are sure to grab attention and make an impact in advertising campaigns.

What are the implications for the advertising industry?

Incorporating innovative and eye-catching techniques into advertising campaigns is essential for brands looking to make a lasting impression on customers and stand out in a crowded market.

Glow-in-the-Dark Smiles: Colgate Junior Lights Up the Neighborhood

Glow-in-the-Dark Smiles

Interactive Toothpaste Packaging Image 1

Authenticity-Celebrating Commercials Image 1

Social Media-Inspired Dental Branding Image 1

Social Media-Inspired Dental Branding Image 2

Colgate Junior Lights Up the Neighborhood

Ayman — April 3, 2009 — Marketing

References: adsoftheworld

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Colgate Junior promotes its super white and bright smile effect with these ads that show the kids’ smiles glowing in the dark.

I particularly love the ‘hide and seek’ ad which instantly reveals the hiding place of the smiling kid. The other ad shows a a happy kid on a swing producing a fun photography effect with his bright smile.

The campaign was photographed by Michael Meyersfeld for Young & Rubicam, Johannesburg, South Africa, with chief creative officer Michael Blore, art director Grant Seller and copywriter Eric Wittstock.

Trend Themes

Light-up Advertising — Incorporating glow-in-the-dark effects into advertising campaigns to create unique and impactful experiences for customers.
Sensory Marketing — Using a combination of visual and tactile elements in marketing campaigns to engage customers and create a memorable experience.
Child-centered Marketing — Creating marketing campaigns that specifically target children and their interests to build brand loyalty from a young age.

Industry Implications

Personal Care — Incorporating unique and playful advertising techniques in the personal care industry can help brands stand out from competitors and appeal to a wider customer base.
Photography — Using creative lighting and visual effects in photography can lead to unique and captivating images that are sure to grab attention and make an impact in advertising campaigns.
Advertising — Incorporating innovative and eye-catching techniques into advertising campaigns is essential for brands looking to make a lasting impression on customers and stand out in a crowded market.

1.6

Score

Popularity

Activity

Freshness