Glassing Eyewear decided that it was far too expensive to rent a stand at the MIDO optical fair, so Y&R agency came up with a cheaper, youthful solution. As fair-goers entered the building, Glassing Eyewear promoters attached an ad to the backs of each unsuspecting individual.
This promotional prank is a great way to garner attention on a budget. It's hard not to notice a piece of paper attached to innocent bystanders backs and think that you have been spared from the prank. The Glassing Eyewear promotional team did their best to be discreet when attaching the advertisements to as many people as possible. In the end, this campaign proved successful as a cheap alternative to advertising as well as proving that immaturity can serve as a promotional tool.