Everyone's got a physical trait that's more prominent than the others, and the Colgate Max White One campaign strives to highlight such defining features.
These two Y&R print ads portray scenes with a few people in each room, and every individual's head has been replaced with an aesthetic attribute that stands out beyond all others.
It's hard not to notice the big, bright, toothy grin that dominates both pictures. One's mouth is a more meaningful noteworthy characteristic than a fashion accessory, but the sparkling smile that's framed by lush lips is a truly attractive one.
Putting the power of this toothpaste front and center, the Colgate Max White One campaign definitely turns heads.