Full Length Coffee is the product of a collaboration between Betfair and top barista Youri Vlag. This super-strength coffee was created with the intention of keeping cricket fans awake to watch The Ashes.
Experts recommend that you do not consume more than two cups of the potent blend within 24 hours, as each 340ml serving contains the equivalent to three espressos and four strong caffeinated teas.
The final blend is made up of 90 percent Papua New Guinea robusta and 10 percent Honduras La Central arabica beans, making Full Length Coffee one intimidating jolt of java juice.
What's Driving This Trend
- High-octane Beverages
- Opportunity to create and market super-strength drinks that provide a powerful caffeine boost.
- Collaborative Product Development
- Opportunity for companies to collaborate with experts in the field to create innovative and unique products.
- Performance-enhancing Consumables
- Opportunity to develop consumable products that improve energy, focus, and endurance for specific activities.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to create and market high-caffeine drinks targeting specific consumer needs.
- Coffee Industry
- Opportunity for coffee producers to explore new blends and brewing methods to create unique and potent coffee products.
- Sports and Entertainment Industry
- Opportunity for companies in the sports and entertainment sector to partner with baristas and coffee brands to enhance consumer experiences at events.
