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Cuffs for Coffee Cups

Gifts2Give Creates Menswear-Inspired Cup Sleeves

— May 23, 2009 — Unique
Who needs a regular coffee cup sleeve when you can have this menswear-inspired cuff sleeve from Gifts2Give?

This is a really cute way to make your morning drink a bit more wonderful (if that’s possible). The design is by gifts2give and is sold online for $6.50. If the man in your life would actually use it, it’s a great little gift!

Implications - Today's selfcentric consumer is constantly seeking ways to express their individuality, with quirky products like the Gifts2Give coffee sleeve providing the perfect opportunity. The Gifts2Give sleeve falls in line with a slew of products marketed to a niche demographic of consumers looking to flaunt their personalities in even the most mundane parts of everyday life.
Trend Themes
1. Customizable Coffee Cup Sleeves - Opportunity for companies to offer customizable cup sleeves to appeal to the selfcentric consumer.
2. Fashion-inspired Accessories for Everyday Products - Trend of introducing fashion-inspired accessories for everyday products to add an element of style and personalization.
3. Niche Demographic Targeting - Companies can cater to niche consumer demographics by offering unique and personalized products.
Industry Implications
1. Food and Beverage - Industry can partner with fashion brands to introduce co-branded or customizable cup sleeves.
2. Fashion - Opportunity for fashion brands to introduce fashion-inspired accessories for everyday products like coffee cups.
3. Gifts and Souvenirs - Products like these men's wear inspired coffee sleeves from Gifts2Give make for great gifts and souvenirs.
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