In honor of the company's fifteenth year abroad in Japan, Starbucks has launched a new promotional initiative called 'Share with a Friend,' and the idea is luckily catching on among Nippon's most avid java tasters.
Similar to liquor and beer, coffee has almost always been a traditionally social drink, enjoyed in good company as a way to foster comfort, comradery and conversation. In the spirit of that history, Starbucks' newest promo is bringing drinkers together. The 'Share with a Friend' program starts with the company's time-exclusive double latte, which comes with a coupon sticker attached to the lid. The idea is to pass the sticker onto a close friend or relative, someone you'd enjoy sitting down with, who then redeems the coupon for a small coffee at any Starbucks location in Japan.
Considering my unabashed love of the hot stuff, I wouldn't mind if you sent some of those coupons my way. I am, after all, a virtual friend, right?
Evolutionary Logo Diagrams
Jovial Java Mishaps
Crosswise Coffee Branding
Badass Bean Roasts
Coffee Couture Creations
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.