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Convenient Coffee Contributions

The Starbucks Japan 'Share with a Friend' Promo is About Bonding

— October 3, 2011 — Marketing
In honor of the company's fifteenth year abroad in Japan, Starbucks has launched a new promotional initiative called 'Share with a Friend,' and the idea is luckily catching on among Nippon's most avid java tasters.

Similar to liquor and beer, coffee has almost always been a traditionally social drink, enjoyed in good company as a way to foster comfort, comradery and conversation. In the spirit of that history, Starbucks' newest promo is bringing drinkers together. The 'Share with a Friend' program starts with the company's time-exclusive double latte, which comes with a coupon sticker attached to the lid. The idea is to pass the sticker onto a close friend or relative, someone you'd enjoy sitting down with, who then redeems the coupon for a small coffee at any Starbucks location in Japan.

Considering my unabashed love of the hot stuff, I wouldn't mind if you sent some of those coupons my way. I am, after all, a virtual friend, right?
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