The 'Nothing' campaign is a charity movement initiated by NAIL, an advertising firm based in Rhode Island. The point of this campaign is to make people think and experience the idea of eating nothing in order to bring awareness to the fact that poverty and starvation are still very much amongst us.
The featured video presents taste tests in which people were offered empty plates. Further, manufactured cans containing nothing were distributed to over 100 volunteer retail stores. The proceeds of these empty cans went to the Rhode Island Food Bank. Check out the worthwhile 'Nothing' campaign in the video provided.