Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Nothing' Campaign Gives You Something to Think About

 - May 10, 2010
References: nothing.org & nothing.org
The 'Nothing' campaign is a charity movement initiated by NAIL, an advertising firm based in Rhode Island. The point of this campaign is to make people think and experience the idea of eating nothing in order to bring awareness to the fact that poverty and starvation are still very much amongst us.

The featured video presents taste tests in which people were offered empty plates. Further, manufactured cans containing nothing were distributed to over 100 volunteer retail stores. The proceeds of these empty cans went to the Rhode Island Food Bank. Check out the worthwhile 'Nothing' campaign in the video provided.