The Atipus studio in Spain shows a unique approach to self promotion with their Atipus Beach Bags.
The beach bags are a simple design concept. The company aims to have the Atipus Beach Bags reflect “three types of character [creating] Sushi, Sandwich, Watermelon.”
The bags have a designed print that outlines objects found in tote bags. Outlines of hairbrushes, PDAs and snacks are just a few of the items the Atipus Beach Bags used in their designs. The bags are composed of a light cotton and are thus easy to wash.
Implications - Companies need to come up with promotions that are useful to the consumer but will also gain exposure. By coming up with an everyday product embellished with minor hints of the logo, a company will gain enough exposure to resound in the heads of others.
What's Driving This Trend
- Promotional Everyday Products
- Companies can gain exposure by creating everyday products embellished with their logo.
- Minimalist Design
- Simplicity in design can be visually appealing and create a unique product concept.
- Printed Outlines
- Using printed outlines of familiar objects can add novelty and creativity to product designs.
Who This Affects Most
- Promotional Products
- Promotional product companies can explore the opportunity of creating everyday items that carry branding elements.
- Fashion and Accessories
- Fashion and accessory brands can experiment with minimalist and unique designs by incorporating printed outlines.
- Graphic Design and Printing
- There is a potential demand for graphic designers and printing companies to create custom prints with object outlines for various products.
