Facial-Haired Frames

The Sunstache is a Seriously Sophisticated Set of Shades

With Movember on the calendar horizon, if you are not able to effortlessly grow that suave upper lip accessory, then you may want to toss on a pair of Sunstache shades to fit in with the facial hair movement.

The Sunstache sunglasses retail for $8 and are sold at Urban Outfitters as a one-size-fits-all novelty item; a simple chained mustache attached to wayfarer-type shades. The styles range from your basic blunt lip cover to a seriously Yosemite Sam tribute stache -- there's even one that looks fit for a mysteriously mustached private detective.

The faux facial hair Sunstache is perfect for a cold winter season that may leave your bare lips chilly or a hot summer day that requires some mature, sun-shielding material.

Fake Facial Hair Trend
Opportunity to create and market more innovative and creative faux facial hair products.
Novelty Sunglasses
Potential for designing and selling unique sunglasses with attached accessories or quirky features.
Mustache Fashion Movement
Chance to capitalize on the growing popularity of the mustache as a fashion statement and incorporate it into various products.

Sectors Adopting This

Fashion Accessories
There is an opportunity to create and sell fashion accessories that combine functionality with elements of humor and novelty.
Eyewear
Eyewear companies can explore designing sunglasses with unconventional and playful features to appeal to a younger demographic.
Cosmetics and Grooming
The cosmetics and grooming industry can develop products that help individuals experiment with different facial hair styles without the commitment of actually growing them.
SCORE
6.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 100%
Freshness 8%

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