In an effort to combat food poverty in Canada, Campbell's Canada teamed up with Crucial Pictures for the 'NOURISH: Early Impact' short film. Webber Shandwick, OMD and Corus Entertainment were also part of this awesome campaign. According to Campbell's, one in three food banks don't have all the necessary resources to provide for those who need it. Since the economic downturn, hunger and famine have increased all over the world and industrialized countries aren't necessarily cushioned from the blow.
Nourish was created as a "complete meal" product designed to be donated. All of the net profits from Nourish cans are invested to fund relief efforts and hunger awareness. What's more, for every can bought in the store, a can will be donated to Food Banks Canada. The NOURISH: Early Impact film outlines how in the first 8 months of the initiative, Campbell's donated 300,000 cans of Nourish to Food Banks Canada. The giving model doesn't stop there: for every can sold, 25 cents goes to fund school meals through the World Food Programme.
The NOURISH: Early Impact film by Crucial Pictures showcases the need for increased awareness about hunger alleviation in local communities -- and also the need for pragmatic solutions.
To find out how you can help and where to find Nourish, go to: www.helphungerdisappear.ca