Sophisticated technology in sports gear enhances athletic performance
Implications - Recently, we highlighted fitness technology tools that enhance the way individual consumers exercise. Now there are innovations that help athletes become even better at their respective sports. From hi-tech snowboarding equipment to futuristic helmets and even technology that allows the visually impaired to play soccer, these hi-tech athletic innovations are changing the world of sport and athletic performance as we know it.
Trend Themes
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Athletic Recovery Apparel — Compression apparel is being developed to aid recovery in athletes through pressure application to major muscle groups, promoting blood circulation and lactic acid displacement.
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Sensory-enhancing Wearables — Performance-enhancing wearable technology like visors and headgear designed to improve visual information processing and motion timing in athletes is an emerging trend.
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Audio-based Sports Training Aids — Sound cues used to navigate sports fields are gaining popularity with products like Sight of Football on iPhone, and may expand to other sports training soon.
Industry Implications
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Sports Equipment — A focus on technologically-driven innovations in sportswear, training aids, and protective gear is pushing sports equipment manufacturers to explore R&D opportunities more.
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Wearable Technology — Advancements in wearable technology have allowed manufacturers to create more sophisticated, high-tech gear with sensory-enhancing capabilities.
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Emerging Sound Tech — The rise of sound-based sports training products highlights the potential for audio engagement beyond music and the audio experience industry, and its potential role in creating new market opportunities.
