Category
Lifestyle
Performance Powders
Trend cluster
Category
Athle-Tech
Sophisticated technology in sports gear enhances athletic performance.
4.5
Trend score
Trend
What is the Athle-Tech trend?
Athle-Tech: Recently, we highlighted fitness technology tools that enhance the way individual consumers exercise. Now there are innovations that help athletes become even better at their respective sports. From hi-tech snowboarding equipment to futuristic helmets and even technology that allows the visually impaired to play soccer, these hi-tech athletic innovations are changing the world of sport and athletic performance as we know it.
Trend themes
Themes within the Athle-Tech trend
Three behaviours holding the trend together01
Athletic Recovery Apparel
Compression apparel is being developed to aid recovery in athletes through pressure application to major muscle groups, promoting blood circulation and lactic acid displacement.
02
Sensory-enhancing Wearables
Performance-enhancing wearable technology like visors and headgear designed to improve visual information processing and motion timing in athletes is an emerging trend.
03
Audio-based Sports Training Aids
Sound cues used to navigate sports fields are gaining popularity with products like Sight of Football on iPhone, and may expand to other sports training soon.
Industry implications
What the Athle-Tech trend means for industry
Where the trend changes the playbookFor
Sports Equipment
A focus on technologically-driven innovations in sportswear, training aids, and protective gear is pushing sports equipment manufacturers to explore R&D opportunities more.
For
Wearable Technology
Advancements in wearable technology have allowed manufacturers to create more sophisticated, high-tech gear with sensory-enhancing capabilities.
For
Emerging Sound Tech
The rise of sound-based sports training products highlights the potential for audio engagement beyond music and the audio experience industry, and its potential role in creating new market opportunities.
Trend signals
Trend signals for Athle-Tech
Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 8%.
Popularity72%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Athle-Tech trend
6 featured examples from Aug 3 to Dec 10, 2011CategoryLifestyle
Data Sports Shades
MOD Ski Goggles Load up Stats in Real Time Down the Slopes
Disruptive innovation opportunity: Develop wearable devices that offer advanced functionality and enhance user experiences in various activities, such as skiing.
CategoryEco
Hi-Tech Snowboarding Accessories
ITRI Smart Skiing System is Your Digital Aid on Downhill Slopes
The innovative wristband developed for the ITRI Smart Skiing system presents disruptive innovation opportunities for the smart wearables industry, especially in the sports sector.
CategoryUnique
Futuristic Sport Headgear
The New Voztec Helmet May Revolutionize Tramuatic Head Injuries
The Voztec helmet presents an opportunity for the motorcycle industry to invest in improved safety features for headgear.
CategoryLifestyle
Sightless Soccer
The ‘Sound of Football' Project Helps Blind People Play Via Sound Cue
Developing innovative solutions to enhance the accessibility and inclusivity of sports for all individuals.
CategoryLifestyle
Fatigue-Fighting Sportswear
Adidas Recovery is Designed to Keep You Playing at Peak Performance
Opportunity for disruptive innovation: Develop sportswear that incorporates muscle recovery and fatigue-fighting technologies.
CategoryLifestyle
Vision-Enhancing Visors
The Nike SPARQ Sensory Performance Improves Visual Information Processing
The sports industry can benefit from incorporating enhanced vision technology to improve athletes' performance.
