Inspired by the economic recession, this Christmas, Publicis Vancouver in Canada gifted their clients with a contribution to the local food bank on their behalf.
The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch!
Publicis Vancouver received a very positive response and much praise for their innovative gifting effort.
What's Driving This Trend
- Socially Responsible Giving
- Using socially responsible gift-giving to build positive brand image and connect with clients.
- Alternative Holiday Cards
- Substituting traditional holiday cards with creative alternatives like paper plates to convey messages.
- Local Community Support
- Supporting local food banks and communities as part of corporate gifting initiatives.
Who This Affects Most
- Marketing and Advertising
- Exploring innovative ways to incorporate socially responsible giving into client outreach strategies.
- Printing and Paper Products
- Developing alternative materials and designs for eco-friendly and unique greeting cards.
- Nonprofit and Philanthropy
- Collaborating with businesses to create mutually beneficial partnerships for community support and fundraising.
