Publicis Vancouver Gives Paper Plate Greeting Cards to Clients
Cecilia Biemann — February 4, 2009 — Special
References: directdaily.blogspot
Inspired by the economic recession, this Christmas, Publicis Vancouver in Canada gifted their clients with a contribution to the local food bank on their behalf.
The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch!
Publicis Vancouver received a very positive response and much praise for their innovative gifting effort.
The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch!
Publicis Vancouver received a very positive response and much praise for their innovative gifting effort.
Trend Themes
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Socially Responsible Giving — Using socially responsible gift-giving to build positive brand image and connect with clients.
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Alternative Holiday Cards — Substituting traditional holiday cards with creative alternatives like paper plates to convey messages.
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Local Community Support — Supporting local food banks and communities as part of corporate gifting initiatives.
Industry Implications
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Marketing and Advertising — Exploring innovative ways to incorporate socially responsible giving into client outreach strategies.
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Printing and Paper Products — Developing alternative materials and designs for eco-friendly and unique greeting cards.
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Nonprofit and Philanthropy — Collaborating with businesses to create mutually beneficial partnerships for community support and fundraising.
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