Aspiring filmmakers can now flex their creative muscles and share their love for the open source, free web browser Firefox through the new Mozilla 'Firefox Flicks' contest.
Mozilla wants fans to create videos or films that tell a story about its Firefox browser, as well as the people who use it and how "one browser can build a brighter future for the Web." According to the dedicated contest site, Mozilla wants users to express their online issues and how Firefox helps them deal with those issues.
Participants can submit entries for the Mozilla 'Firefox Flicks' contest in one of four categories: Best :30 Spot, Best Animation, Best Use of New Technology and Best Public Service Announcement. Each film should target Internet users between the ages of 25 and 54. The entries will be voted on by Firefox fans across the globe, and ad execs as well as film experts will be on board to judge the pick the best videos from the bunch.
The Mozilla 'Firefox Flick' contestants whose videos make it into the judging will receive Firefox prize packs and the grand prize winner (there will be seven to represent each major region around the world) will receive either $5,000 worth of video equipement or a film school scholarship -- you choose.
What's Driving This Trend
- User-generated Content
- Opportunity for businesses to harness the power of user-generated content through film contests.
- Branded Entertainment
- Brands can leverage film contests to create engaging and entertaining content that aligns with their values.
- Crowdsourcing
- Opportunity to crowdsource innovative ideas and storytelling techniques through film contests.
Who This Affects Most
- Technology
- Technology companies can sponsor film contests to promote their products and engage with their audience.
- Film and Entertainment
- Film and entertainment industry can collaborate with brands and tech companies to host film contests and discover new talent.
- Education
- Educational institutions can offer scholarships or training programs as prizes for film contests to support aspiring filmmakers.
