Being touted as the “the first comic created in real time," Axe Anarchy is a campaign by the male grooming brand that seeks to engage its fans through social media. The brand has been asking consumers to provide ideas for the Axe Anarchy graphic novel, to be released on Jan. 10, through its YouTube channel.
The brand will apply the feedback it gets and select the best ideas -- such as those pertaining to plot and action -- and put them into the actual Axe Anarchy comic. Some participants, as you will see in the video, even get starring roles in the graphic novel! Right now, you can visit the video page to vote for who you want to be the final 'Anarchy Girl,' says Branding Magazine.
Key Themes Behind This Trend
- Crowdsourcing
- Using crowdsourcing to engage fans and involve them in the creative process of a graphic novel.
- Real-time Marketing
- Creating a comic in real-time based on consumer ideas and feedback received through social media channels.
- User-generated Content
- Encouraging consumers to contribute their own ideas and even participate as characters in the graphic novel.
Where This Applies
- Publishing
- Publishing industry can leverage crowd participation to collaborate on creating unique and engaging content in real-time.
- Marketing and Advertising
- Marketing and advertising professionals can explore real-time marketing strategies that involve consumer input and participation for brand engagement.
- Social Media
- Social media platforms can be utilized to crowdsource ideas and feedback, enabling brands to create customized experiences for their audience.
