The Umbro 'What is Beautiful About England Today' photography competition celebrates the release of the 'New Fabric of England' kit designed by Peter Saville.
The 'New Fabric of England' kit is inspired by Saville's personal vision of modern England, which is what the Umbro contest hopes to have English citizens share. You can add your photos to the competition on their Facebook page in hopes of winning VIP tickets to see the England vs France soccer game on November 17th.
Key Themes Behind This Trend
- Social Media Photography Contests
- Opportunity for brands to engage with their audience and create user-generated content by hosting photography contests on social media platforms.
- Cultural Identity Promotion
- Opportunity for brands to celebrate and highlight the unique cultural aspects of a country or region through creative collaborations and competitions.
- Branded Fan Experiences
- Opportunity for brands to leverage sports events and competitions to create memorable and exclusive fan experiences.
Where This Applies
- Sporting Goods
- Sports brands can organize contests to engage with their customers, promote their products, and create brand loyalty.
- Tourism
- Tourism boards can collaborate with brands to showcase the beauty and cultural heritage of a destination through photography contests, attracting visitors and boosting local economies.
- Fashion
- Fashion brands can partner with artists and designers to create unique and culturally inspired collections, engaging consumers and promoting creative expression.
