Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Animated
Excursion
Cartoons extend into retail and cafes to offer a sense of fun and familiarity.
4.7
Trend score
Trend
What is the Animated Excursion trend?
Animated Excursion: Seeking to draw in children and those seeking a nostalgic experience, cartoon-themed destinations add familiarity and playfulness to ordinary retail and dining spaces. By referencing classic characters, these spaces have an aesthetic that consumers can connect with, tying beloved icons with memorable experiences.
Trend themes
Themes within the Animated Excursion trend
Three behaviours holding the trend together01
Nostalgia Marketing
Using iconic cartoon characters known from the past to draw in consumers and familiarize a new generation.
02
Pop-Up Stores
Creating limited-time retail stores to generate buzz and a sense of urgency among consumers.
03
Celebrity Cafes
Turning characters, often beloved by a younger audience, into cafe mascots to attract brand engagement and interest in a popular franchise.
Industry implications
What the Animated Excursion trend means for industry
Where the trend changes the playbookFor
Entertainment
Bringing joy and value to consumers by extending beloved concepts from screen to physical spaces.
For
Hospitality
Developing immersive experiences that incorporate elements from well-known pop culture brands to engage more customers.
For
Retail
Creating exclusive merchandise and inventory found only in certain stores that attract die-hard fans of a brand to encourage purchasing behavior.
Trend signals
Trend signals for Animated Excursion
Trend score 4.7 out of 10, from popularity 73%, activity 61%, freshness 8%.
Popularity73%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Animated Excursion trend
4 featured examples from Apr 8 to Jun 25, 2014CategoryPop Culture
Nostalgic Anime Boutiques
Get All Your Sailor Moon Products at This Sailor Moon Boutique
The emergence of dedicated anime-themed clothing boutiques, such as the Sailor Moon boutique, presents an opportunity for fashion brands to collaborate with popular animated franc…
CategoryTech
Anime Pop-Up Shops
A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y
Opportunities exist for retailers to create limited-edition pop-up shops that cater to specific fandoms or cultural trends.
CategoryBusiness
Anime Character Cafes
The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
The hospitality industry can create pop-up cafes to attract customers and offer unique dining experiences based on different themes.
CategoryWorld
Cartoon Dog Tea Houses
The Snoopy Japanese Tea House is Devoted Entirely to Charlie Brown's Dog
The hospitality industry can potentially leverage character-themed spaces to create unique and immersive experiences for guests, potentially increasing customer loyalty and revenu…
