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Fresh Cartoon-Adorned Fruit

This Hello Kitty Melon Can be Yours at an Overpriced Rate

— May 14, 2014 — Lifestyle
Japan is home to a number of ultra-cool and bizarre food items and the Hello Kitty melon is no exception. A melon for approximately US$48.95 may seem a bit steep but not if you are a die-hard fan of the cute cartoon icon.

Sold by Furano Melon in Hokkaido, this customized fruit features an etched graphic of Hello Kitty herself. With her 40th birthday approaching, Sanrio's Hello Kitty has become one of the most iconic cartoon characters in the world.

After a range of feline-inspired fashions and custom-crafted cat cars, one cannot be surprised that a product like this exists. The Furano Hello Kitty Melon (40th Anniversary Edition) comes in a commemorative box that features the white cat character. Only 400 of the limited edition fruits will be sold this year and are guaranteed to go fast!
Trend Themes
1. Customized-fruit - Opportunity for businesses to create and sell customized fruits featuring popular cartoon characters, appealing to dedicated fans.
2. Limited-edition-foods - A growing trend of releasing limited edition foods, such as the Hello Kitty melon, to create excitement and exclusivity for consumers.
3. Character-licensing-merchandise - The popularity of iconic cartoon characters like Hello Kitty opens up opportunities for licensing deals to create customized merchandise, including fruit products.
Industry Implications
1. Fruit Market - The fruit market can leverage the trend of customized fruits to attract fans of popular cartoon characters and create unique offerings.
2. Food Packaging - The food packaging industry can provide innovative and visually appealing packaging designs for limited edition food products, enhancing their value and appeal.
3. Character Licensing - Companies specializing in character licensing can partner with fruit producers to create branded fruit products featuring beloved cartoon characters, expanding their merchandise offerings.
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