Category
Business
Autumn Teasers
Trend cluster
Category
Cross-Cultural
Retail
A desire to pique interest has brands adopting diverse cultural influences.
5.7
Trend score
Trend
What is the Cross-Cultural Retail trend?
Cross-Cultural Retail: Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Trend themes
Themes within the Cross-Cultural Retail trend
Three behaviours holding the trend together01
Cross-Cultural Retail
Brands are adopting diverse cultural influences
02
Street Culture Sneaker Shops
Stores are focusing on street culture and aesthetic through personalized and industrial design
03
Tribal-Inspired Concept Stores
Design is becoming tribal-inspired and cohesive throughout stores
Industry implications
What the Cross-Cultural Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Brands are reinventing themselves through cross-cultural and tribal-inspired varied products
For
Fashion Industry
Personalization options and diverse cultural inspirations are driving street culture fashion
For
Beauty Industry
Imported authentic beauty products from diverse cultures are gaining popularity and being introduced in North America
Trend signals
Trend signals for Cross-Cultural Retail
Trend score 5.7 out of 10, from popularity 86%, activity 77%, freshness 8%.
Popularity86%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cross-Cultural Retail trend
4 featured examples from Feb 6, 2013 to Apr 19, 2014CategoryFashion
Street Culture Sneaker Shops
The Converse San Francisco Store Blends Lifestyle with Apparel
Disruptive innovation opportunity for retail stores to create engaging environments that enhance the shopping experience and differentiate from online options.
CategoryBusiness
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
Cosmetics companies can take advantage of the cross-cultural beauty trend by offering unique products from different parts of the world.
CategoryArt & Design
Tribal-Inspired Concept Stores
Coincidence Paris is an International Design Paradise
The collaboration between Coincidence Paris and Karlsson & Wickman showcases innovative ideas for transforming traditional retail spaces into unique concept stores.
CategoryFashion
Eclectic Shopping Concepts
The Centre Commercial Incorporates Diverse Products
Disruptive innovation opportunity: Introducing a pop-up store concept that collaborates with various designers and offers a wide range of eclectic products in different cities aro…
