Trend cluster
Category

Accelerated
Homemade

Specialty appliances used to make store-bought goods offer consumer control.

Five-in-One Soup AppliancesAutomated Stir Fry AppliancesDual-Sided Breakfast AppliancesDedicated Coconut-Shaving AppliancesApp-Controlled Ovens

Trend

What is the Accelerated Homemade trend?

Accelerated Homemade: Consumers often opt for the convenience of buying a ready-made product, but as choices become overwhelming and costs inflate, a growing number are taking the DIY approach with specialty appliances. Foods traditionally bought are being made at home with niche appliances to decrease cost per serving and provide more consumer control.

Trend themes

Themes within the Accelerated Homemade trend

Three behaviours holding the trend together
01

DIY Appliances

Consumers are opting for making their own food at home with niche appliances, decreasing the cost per serving and providing more consumer control.

02

Smart Home Cooking Appliances

Consumers are interested in smart appliances for cooking that can be controlled remotely and have innovative features.

03

Specialist Appliances for One Purpose

Specialist appliances that are designed to make specific foods quickly and easily save consumers time and effort.

Industry implications

What the Accelerated Homemade trend means for industry

Where the trend changes the playbook
For

Kitchen Appliances

Designing new kitchen appliances with unique features and single-use functionality can provide consumers with unique ways of cooking and making food.

For

Smart Home Devices

Creating new household devices that incorporate technology advancements and automation to make cooking faster and less hands-on is a growing market.

For

Food Industry

Restaurants and food supply stores should consider the growing trend of consumers who want to make food at home. They can tap into this market by offering quality ingredients and products with instructions for DIY methods.

Trend signals

Trend signals for Accelerated Homemade

Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%.

Popularity53%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America