Trend cluster
Category

Eclectic
Tech

The electronics market merges retro design with modern tech to focus on aesthetic.

'60s-Inspired Smartphone DocksFiltered Polaroid CamerasHigh Tech Retro WatchesBulky Retro Music DocksTransformative Chic Smartphones

Trend

What is the Eclectic Tech trend?

Eclectic Tech: Consumers are obsessive when it comes to tech specs, but a growing desire for eclectic form is resulting in products that are retro in design, but not function. The merging of classic designs with modern features is moving against traditional methods to create something familiar enough for Boomers yet fully featured enough for Millennials.

Trend themes

Themes within the Eclectic Tech trend

Three behaviours holding the trend together
01

Eclectic Design

Modern technology merges with retro design to focus on making visually appealing products familiar enough for Boomers yet fully featured enough for Millennials.

02

Retro-Inspired Tech

Nostalgic design is infused with modern technology to create innovative products that appeal to consumers who desire an old-school aesthetic with up-to-date functionality.

03

Hipster Nostalgia

A growing desire for nostalgia, particularly amongst young adults, is inspiring a market for products that have a vintage feel with modern twists

Industry implications

What the Eclectic Tech trend means for industry

Where the trend changes the playbook
For

Consumer Electronics

In a crowded market, there is opportunity to create products with unique designs that stand out from competitors.

For

Fashion and Design

Bringing retro aesthetics to modern products opens a new market for fashion and design industries to collaborate.

For

Technology Accessories

Nostalgic designs for technology accessories such as smartphone docks and typewriter keyboards cater to consumers who want to stand out and differentiate their devices from the conventional.

Trend signals

Trend signals for Eclectic Tech

Trend score 4.2 out of 10, from popularity 55%, activity 64%, freshness 8%.

Popularity55%
Activity64%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific

Evidence

Examples of the Eclectic Tech trend

6 featured examples from Sep 22, 2013 to Sep 15, 2014
'60s-Inspired Smartphone Docks
CategoryArt & Design

'60s-Inspired Smartphone Docks

The Vaughan Dock 2.0 by Tronk Design has a Retro Vibe

The Vaughan Dock 2.0 is a unique addition to the consumer electronics market with a retro aesthetic and modern features.

Filtered Polaroid Cameras
CategoryTech

Filtered Polaroid Cameras

The Lomo’Instant Cameras Bring Back Traditional Filters and Polaroids

The introduction of filtered Polaroid cameras opens up new possibilities for companies in the photography industry to create innovative products that blend digital and analog feat…

High Tech Retro Watches
CategoryFashion

High Tech Retro Watches

Velox Brings Back the 70s with Its XC1 Watch

Disruptive innovation potential for watchmakers to blend retro aesthetics with modern technology to create unique timepieces.

Bulky Retro Music Docks
CategoryTech

Bulky Retro Music Docks

The iRecorder is a Retro Music Player for iPhones

The iRecorder and similar retro music players offer potential for disruptive innovation in the consumer electronics industry, particularly in the audio device segment.

Transformative Chic Smartphones
CategoryTech

Transformative Chic Smartphones

Pop Deska Turns Any Smartphone Into a Professional Desk Phone

The Smartphone Accessories industry has the opportunity to innovate and create new products that enhance the functionality and ergonomic design of smartphones.

Nostalgic Typewriter Keyboards
CategoryTech

Nostalgic Typewriter Keyboards

This Vintage Computer Keyboard Looks Like a Set of Typewriter Keys

The growing interest in typewriter keyboards presents a unique market opportunity for consumer electronics companies seeking to cater to niche retro-loving customers.