Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exotic
Comforts
Cultural ingredients are blended into comfort foods to familiarize exotic cuisine.
2.1
Trend score
Trend
What is the Exotic Comforts trend?
Exotic Comforts: Consumers are infusing cultural ingredients into traditional comfort food formats to add an element of excitement to the eating experience. Offering up the "best of both worlds," this shift toward cultural food adaptations speak to a desire to escape the mundane, yet maintain a sense of familiarity.
Trend themes
Themes within the Exotic Comforts trend
Three behaviours holding the trend together01
Cultural Comfort Fusion
Cultural ingredients are blended into traditional comfort foods to create innovative flavor experiences.
02
Unconventional Ingredient Pairings
Consumers are seeking out novel ingredient pairings to add excitement to their eating experiences.
03
Global Cuisine Adaptations
Restaurants and eateries are adapting traditional global cuisines to make them more palatable and familiar to their customers.
Industry implications
What the Exotic Comforts trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Companies in the food and beverage industry should consider exploring unconventional cultural ingredient pairings to develop unique and innovative product offerings.
For
Restaurant Industry
Restaurants should try adapting global cuisines into familiar dishes with unexpected twists to appeal to adventurous diners.
For
Snack Industry
Snack companies should consider developing new products featuring unconventional ingredient pairings to cater to the demand for new and exciting flavors.
Trend signals
Trend signals for Exotic Comforts
Trend score 2.1 out of 10, from popularity 33%, activity 24%, freshness 8%.
Popularity33%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Comforts trend
6 featured examples from Aug 13, 2013 to Jul 1, 2014CategoryWorld
Instant Noodle Sandwiches
This Creative Instant Noodle Dish is a Variation of a Grilled Cheese
Exploration of incorporating ramen into non-Asian food dishes and using other unconventional ingredients as sandwich fillings can create new products and bring in new customers.
CategoryLifestyle
Instant Noodle Burritos
The Ramenrito Offers Ramen Noodles as a Burrito Topping
Opportunity for restaurants and food trucks to experiment with fusion dishes that combine popular food items.
CategoryLifestyle
Peculiar Poutine Sushi
The Vulgar Chef Comically Creates this Japanese-Canadian Food Fusion
The food and beverage industry can explore and capitalize on the trend of poutine fusion by incorporating unique poutine-inspired dishes in their menus, attracting adventurous foo…
CategoryLifestyle
Chocolate-Covered Sushi Specialities
These Nutella Sushi Rolls Blend the Best of Both Worlds
Opportunity to develop innovative food products that combine unexpected flavors.
CategoryLifestyle
Crispy Ramen Tacos
These Delicious Noodle Tacos Fuse Together Japanese and Mexican Cuisine
There is a disruptive innovation opportunity for restaurants to experiment with fusion cuisine and offer unique dishes to attract customers.
CategoryLifestyle
Instant Noodle Puddings
Rocket News Created a Savory Pudding Flavor Called Ramen Pudding
Opportunity for innovative chefs and food manufacturers to explore and create new fusion food items.
