Category
Business
Autumn Teasers
Trend cluster
Category
Accessible
Retail
Brands turn to open outdoor spaces to improve consumer accessibility.
5.8
Trend score
Trend
What is the Accessible Retail trend?
Accessible Retail: As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces.
Trend themes
Themes within the Accessible Retail trend
Three behaviours holding the trend together01
Outdoor Retail
Retailers are turning to open outdoor spaces as a more cost-effective and accessible means of exposure.
02
Pop-Up Stores
Pop-up stores are becoming increasingly popular as a cost-effective alternative to opening a retail location.
03
Web-Based Convenience
Online shopping and click-and-collect stations are making receiving and collecting orders more convenient for consumers.
Industry implications
What the Accessible Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Brick-and-mortar retailers can benefit from exploring alternative, cost-effective means of exposure such as pop-up stores and utilizing open outdoor spaces.
For
Food and Beverage Industry
Companies can explore outdoor culinary experiences to provide unique dining experiences and take advantage of beautiful scenic settings.
For
E-commerce Industry
E-commerce companies can improve the shopping experience by implementing convenient web-based features such as click-and-collect stations.
Trend signals
Trend signals for Accessible Retail
Trend score 5.8 out of 10, from popularity 83%, activity 82%, freshness 8%.
Popularity83%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Retail trend
4 featured examples from May 24, 2013 to Sep 17, 2014CategoryFashion
Pop-Up Retail Carts
COS Releases a Minimalist Pop-Up Cart to Showcase its Stylish Clothes
The fashion industry can leverage pop-up stores and mobile retail carts to create immersive shopping experiences and reach a wider customer base.
CategoryLifestyle
Outdoor Culinary Companies
Tres Arbolitos Creates an Eating Experience in the Great Outdoors
Catering companies can take advantage of the trend towards outdoor culinary experiences and create unique menus that showcase seasonal and locally sourced ingredients.
CategoryBusiness
Web Shopping Drop Boxes
Click-and-Collect Stations Help to Make Amazon Delivery More Convenient
Retailers can explore click-and-collect stations to streamline the package pickup process.
CategoryBusiness
Treehouse Pop-Up Shops
Duncan Shotton's ‘POP-UP A TREE SHOP' Sells Products from Up High
Disruptive innovation opportunity: Experiment with pop-up shops to offer customers a new and engaging way to experience and purchase products.
