Brands turn to open outdoor spaces to improve consumer accessibility
Implications - As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces.
Trend Themes
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Outdoor Retail — Retailers are turning to open outdoor spaces as a more cost-effective and accessible means of exposure.
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Pop-up Stores — Pop-up stores are becoming increasingly popular as a cost-effective alternative to opening a retail location.
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Web-based Convenience — Online shopping and click-and-collect stations are making receiving and collecting orders more convenient for consumers.
Industry Implications
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Retail Industry — Brick-and-mortar retailers can benefit from exploring alternative, cost-effective means of exposure such as pop-up stores and utilizing open outdoor spaces.
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Food and Beverage Industry — Companies can explore outdoor culinary experiences to provide unique dining experiences and take advantage of beautiful scenic settings.
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E-commerce Industry — E-commerce companies can improve the shopping experience by implementing convenient web-based features such as click-and-collect stations.
