Category
World
Layered Getaways
2.7
Trend score
Trend
What is the Pit Stop Luxury trend?
Pit Stop Luxury: Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This enhances the overall experience of tourism, ringing true to the old adage, "it's not the destination, but the journey."
Trend themes
Themes within the Pit Stop Luxury trend
Three behaviours holding the trend together01
Luxury airport amenities
With the rise of frequent travel, airports are receiving luxurious updates to enhance the overall experience of tourism, presenting opportunities for businesses to innovate on how they can provide customized amenities for travelers.
02
Multi-sensory experiences
As customers look for unique experiences, companies are providing multi-sensory experiences like Petrossian's Picnic Pack or Martell's immersive sensory experiences that cater to all their senses, leaving a lasting impact on customers.
03
Pet-friendly luxury services
ARK terminal's use of luxury facilities that pamper pets, presents innovative opportunities for businesses looking to go above and beyond in customer services by providing pet-friendly services.
Industry implications
What the Pit Stop Luxury trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Trends such as luxurious airport amenities, foodie guides, airport food options, departure lounge cinemas, and pet-friendly luxury services require creative adaptation from businesses in the travel and hospitality industry to better cater towards customer needs.
For
Design and Architecture
Priestmangoode's Recovery Lounge and Ora Ito's airport departure lounge cinema are examples of innovation in design and architecture in industries such as aviation, medical, and entertainment that can cater to customers' needs and reimagine the traditional look and feel of establishments.
For
Food and Beverage
Petrossian's Champagne, Caviar House & Prunier's light sculpture, and Martell's immersive sensory experience showcase the importance of catering diverse and unique food experiences to customers, offering innovation opportunities to the food and beverage industry in airports and hospitality.
Trend signals
Trend signals for Pit Stop Luxury
Trend score 2.7 out of 10, from popularity 34%, activity 38%, freshness 8%.
Popularity34%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pit Stop Luxury trend
7 featured examples from Dec 8, 2012 to Jul 22, 2015CategoryWorld
Pet-Friendly Airport Terminals
New York's John F. Kennedy Airport is Adding a Luxury ARK Terminal
Hotels and resorts can integrate luxury pet services to attract pet owners and provide a unique experience.
CategoryArt & Design
Departure Lounge Cinemas
Ora Ito Makes the Centre Beaugrenelle Look Like an Airport
Designers and architects can experiment with unique aesthetics that break the mold of traditional cinemas, offering better experiences to the moviegoers.
CategoryMarketing
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
The alcohol retail industry can utilize multi-sensory experiences to create brand differentiation and engage consumers in a memorable way, as seen in Martell's airport spirits sto…
CategoryArt & Design
Luxurious Hospital Beds
The Recovery Lounge Brings New Ideas to a Stagnant Hospital Atmosphere
The innovative hospital bed design trend presents disruptive innovation opportunities for companies in the healthcare industry to improve patient experience and outcomes.
CategoryWorld
Luxe Airport Foods
Petrossian’s Champagne Offers 'Caviar in the Air' for Posh Travelers
Offering exclusive food and beverage options to upscale passengers, revolutionizing the in-flight dining experience.
CategoryArt & Design
Swirling Light Sculptures
Emergence by Cinimod Studio is Inspired by a School of Fish
Luxury restaurants and hotels can enhance their decor and customer experience by incorporating dynamic light installations like Emergence by Cinimod Studio.
CategoryWorld
Airport Foodie Guides
The 'Food on the Fly' Guide Exposes Heathrow Airport's Delicacies
The trend of providing higher quality and diverse food options at airports presents an opportunity for disruptive innovation in airport food retail, such as incorporating local cu…
