Ora Ito Makes the Centre Beaugrenelle Look Like an Airport
Jamie Danielle Munro — April 1, 2014 — Art & Design
References: ora-ito & designboom
The cinema section in the Centre Beaugrenelle in Paris has been made to look like an airport departure lounge by French designer Ora Ito. The purpose of this was to provide "a comfortable and relaxed environment that prepares guests for the main event," according to DesignBoom.
The design is a distinct take on the traditional cinema experience. Considering that most theatres around the world look very similar, Ito was extremely forward-thinking to break this mould and come up with a different look. Moreover, the airport aesthetic works well considering most people have to wait around for a movie to start in the same way one would wait for a plane to board. Hopefully this new aesthetic will attract clientele to the Centre Beaugrenelle in Paris.
Photo Credits: designboom, ora-ito
The design is a distinct take on the traditional cinema experience. Considering that most theatres around the world look very similar, Ito was extremely forward-thinking to break this mould and come up with a different look. Moreover, the airport aesthetic works well considering most people have to wait around for a movie to start in the same way one would wait for a plane to board. Hopefully this new aesthetic will attract clientele to the Centre Beaugrenelle in Paris.
Photo Credits: designboom, ora-ito
Trend Themes
1. Cinemas with Unique Themed Experiences - Designers can look at creating a range of unusual but suitable environments that are inspired by other locations in the world.
2. Airport-themed Commercial Spaces - Retail stores and restaurants can borrow the aesthetics of the airport to create calming, comfortable and efficient environments that can attract guests.
3. Using Themed Decor to Enhance Customer Experience - Businesses across all industries can leverage unusual themes to create a memorable and more enjoyable customer experience.
Industry Implications
1. Movie Theaters - Designers and architects can experiment with unique aesthetics that break the mold of traditional cinemas, offering better experiences to the moviegoers.
2. Retail Industry - Retail establishments can create comfortable, visually appealing environments that soothe and engage customers in unique and cost-effective ways.
3. Hospitality Industry - Hotels and restaurants can create spaces that draw inspiration from various themes spaces, offering guests unmatched experiences that create unforgettable memories.
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