Brands use tradition-inspired products to bond with foreign markets
Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Trend Themes
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Regional Branding — Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets.
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Seasonal Limited Editions — Limited edition seasonally-themed products, such as sakura-inspired food and Irish holiday-themed sneakers, are being released to drive customer interest and excitement.
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Holiday Treats — Brands are offering holiday-themed treats, like horse-shaped doughnuts for horse races in Hyogo and dumplings for China's Dragon Boat Festival.
Industry Implications
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Retail — Retail industry professionals can use regional and seasonal branding to personalize products and grab customer attention, and offer holiday-themed products to increase sales.
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Food and Beverage — Food and beverage professionals can create special edition items based on seasonal holidays or national holidays to drive customer interest and promote sales growth.
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Sports Apparel — Sports apparel professionals can create holiday-themed limited edition products, like St. Patrick's Day air force ones and Chinese New Year Jordans, to drive consumer interest and sales growth.
