Category
Lifestyle
Assisted Choices
Trend cluster
Category
Regional
Branding
Brands use tradition-inspired products to bond with foreign markets.
3.8
Trend score
Trend
What is the Regional Branding trend?
Regional Branding: Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Trend themes
Themes within the Regional Branding trend
Three behaviours holding the trend together01
Regional Branding
Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets.
02
Seasonal Limited Editions
Limited edition seasonally-themed products, such as sakura-inspired food and Irish holiday-themed sneakers, are being released to drive customer interest and excitement.
03
Holiday Treats
Brands are offering holiday-themed treats, like horse-shaped doughnuts for horse races in Hyogo and dumplings for China's Dragon Boat Festival.
Industry implications
What the Regional Branding trend means for industry
Where the trend changes the playbookFor
Retail
Retail industry professionals can use regional and seasonal branding to personalize products and grab customer attention, and offer holiday-themed products to increase sales.
For
Food and Beverage
Food and beverage professionals can create special edition items based on seasonal holidays or national holidays to drive customer interest and promote sales growth.
For
Sports Apparel
Sports apparel professionals can create holiday-themed limited edition products, like St. Patrick's Day air force ones and Chinese New Year Jordans, to drive consumer interest and sales growth.
Trend signals
Trend signals for Regional Branding
Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%.
Popularity50%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Europe
Asia-Pacific
South America
Evidence
Examples of the Regional Branding trend
6 featured examples from Mar 14, 2014 to Jun 10, 2016CategoryLifestyle
Sakura-Inspired Burgers
Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
Opportunity for restaurants, food brands, and beverage companies to capitalize on the popularity of Sakura-inspired items and offer limited-time products or menu items.
CategoryLifestyle
Horse-Shaped Donuts
Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo
The food and beverage industry can capitalize on the trend of creating themed donuts for special events and holidays, attracting customers with unique and visually appealing offer…
CategoryFashion
Chinese Holiday Sneakers
The Jordan Brand Has Unveiled a Chinese New Year Pack
Sportswear giants like Adidas, Under Armour, Puma, and Reebok can produce sneaker lines that appeal to an increasingly diverse customer-base.
CategoryLifestyle
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
An opportunity for food and beverage companies to explore new flavors and creative packaging in the frozen dessert market.
CategoryFashion
Festive Ireland-Inspired Kicks
Nike's Newest Air Force 1 Design Honor St. Patrick's Day
This industry can capitalize on the holiday spirit by releasing seasonal clothing and accessories.
CategoryLifestyle
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
Retailers can create exclusive merchandise to generate buzz and drive sales, while experimenting with new distribution strategies.
