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Regional Branding

Brands use tradition-inspired products to bond with foreign markets

Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
Trend Themes
1. Regional Branding - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets.
2. Seasonal Limited Editions - Limited edition seasonally-themed products, such as sakura-inspired food and Irish holiday-themed sneakers, are being released to drive customer interest and excitement.
3. Holiday Treats - Brands are offering holiday-themed treats, like horse-shaped doughnuts for horse races in Hyogo and dumplings for China's Dragon Boat Festival.
Industry Implications
1. Retail - Retail industry professionals can use regional and seasonal branding to personalize products and grab customer attention, and offer holiday-themed products to increase sales.
2. Food and Beverage - Food and beverage professionals can create special edition items based on seasonal holidays or national holidays to drive customer interest and promote sales growth.
3. Sports Apparel - Sports apparel professionals can create holiday-themed limited edition products, like St. Patrick's Day air force ones and Chinese New Year Jordans, to drive consumer interest and sales growth.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
344,524 Total Clicks
Date Range:
Mar 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sakura-Inspired Burgers
Sakura-Inspired Burgers
Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
In Japan, one of the telltale signs that spring has arrived is the appearance of cherry blossoms and now, McDonald’s food in Japan is being infused with a little bit of spring as well. In... MORE
Horse-Shaped Donuts
Horse-Shaped Donuts
Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo
As part of the celebrations for the race days at Hanshin Racecourse in Hyogo Prefecture, Krispy Kreme Japan designed two special donuts to be served at only one of its worldwide locations for just... MORE
Chinese Holiday Sneakers
Chinese Holiday Sneakers
The Jordan Brand Has Unveiled a Chinese New Year Pack
Continuing the release of Nike’s zodiac-celebrating sneakers, the Jordan brand has finally released images of its Chinese New Year pack. Following the Quickstrike Air Force 1s and the Air... MORE
Frozen Dessert Dumplings
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
This summer in China, Starbucks will be introducing a new kind of frozen dessert snack, in the form of dessert dumplings named ‘Dragon Dumplings.’ The frozen dessert dumplings are... MORE
Festive Ireland-Inspired Kicks
Festive Ireland-Inspired Kicks
Nike's Newest Air Force 1 Design Honor St. Patrick's Day
Nike is gearing up for St. Patrick’s Day with the release of its latest Air Force 1 design. Utilizing the retro and iconic Air Force 1 silhouette yet again, these sneakers have been rendered... MORE
Exclusive Sakura-Print Tumblers
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
Like a lot of things in Japan around this time of year, the ANA limited edition Starbucks tumbler is bursting with cherry blossoms. The design of the Sakura 2014 stainless steel tumblr is so... MORE

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play_circle_filled Caffeinated Icy Film Spoofs
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Irish Mint Green Sneakers
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LGBT Parody Olympic Sites
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Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
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Nostalgic Fast Food Toys
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These Cartoon Logos by Stefan Asafti Turns Characters into Brands
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Japanese-Based Blogger Captures Sakura Cat in Cherry Blossom Trees
NBA Irish Kicks
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