Category
Lifestyle
Assisted Choices
Trend cluster
Category
Condiment
Convenience
Flavor enhancers receive a functional packaging design to enhance efficiency.
3.4
Trend score
Trend
What is the Condiment Convenience trend?
Condiment Convenience: As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form. Offering more convenience, condiment packaging that focuses on easier application of spreads and sauces shows mindfulness of the consumer experience. This adds function to traditionally aesthetic condiment packages.
Trend themes
Themes within the Condiment Convenience trend
Three behaviours holding the trend together01
Functional Packaging
As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form, adding function to traditionally aesthetic condiment packages.
02
Squeezable Packaging Formats
Squeezable packaging formats like tubes, bottles and pouches have become extremely popular across multiple categories of the food and beverage industry as more consumers opt for on-the-go eating.
03
Health Conscious Cooking Oils
There has been a growing demand for healthy alternatives to vegetable oil, promoting the development of high-heat cooking oils made from healthier options such as avocados for a nutritious option.
Industry implications
What the Condiment Convenience trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These trends have the most direct impact on the food and beverage industry itself as manufacturers look to modify packaging and create new, healthier options.
For
Consumer Packaged Goods (CPG)
CPG is affected by the trend towards functional packaging as they work to improve the user-friendliness of packaging for customers, incentivizing trial and conversion.
For
Cosmetics
As honey becomes more available in tube format packaging, it can increase its usability in cosmetics, viewed as another productive use for the convenient packaging format.
Trend signals
Trend signals for Condiment Convenience
Trend score 3.4 out of 10, from popularity 40%, activity 55%, freshness 8%.
Popularity40%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Condiment Convenience trend
8 featured examples from Jan 12, 2014 to May 18, 2016CategoryLifestyle
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
Opportunities for companies to develop and market their own range of ready-made sauces.
CategoryLifestyle
Squeezable Jam Pouches
JamJam Swaps the Traditional Glass Jar for a Portable Packet
The concept of squeezable jam pouches can disrupt traditional glass jars and inspire new packaging designs in the food packaging industry.
CategoryLifestyle
Squeezable Honey Tubes
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
Creating alternative packaging solutions for common food products can provide companies with a competitive advantage in the convenience market.
CategoryLifestyle
Restructured Condiment Containers
CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette
Innovating on unique packaging designs to enhance branding, customer experience and usability of condiment containers.
CategoryLifestyle
Nutritious Avocado Oil Sprays
The New Avocado Oil from Chosen Foods Comes in a Handy Spray Can
The food and beverage industry can capitalize on the growing demand for healthy cooking oil alternatives by offering innovative products like avocado oil sprays.
CategoryLifestyle
Squeezable Sweet-Sour Sauces
SHOI's Sweet and Sour Sauce Comes in a Convenient Bottle for Serving
Condiment companies can gain a competitive edge in a crowded market with new, squeezable packaging formats that are more portable and convenient for consumers.
CategoryLifestyle
Squeezable Sour Cream Tubes
The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
Disruptive innovation opportunity: Introduce innovative packaging designs to better serve consumers' needs for portion control and reduced waste.
CategoryArt & Design
Spray Bottle Hot Sauces
Red Bone Alley Sauce & Marinara are Packaged in Mess-Free Spray Bottles
The food and beverage industry can explore the opportunity of incorporating innovative packaging like spray bottles for sauces to enhance the customer experience.
