Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intoxicating Flavor
Enhancements
Consumers look to add a little kick to their everyday cooking.
2.9
Trend score
Trend
What is the Intoxicating Flavor Enhancements trend?
Intoxicating Flavor Enhancements: Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Trend themes
Themes within the Intoxicating Flavor Enhancements trend
Three behaviours holding the trend together01
Alcoholic Flavored Condiments
As consumers look for ways to liven up their meals when cooking for themselves or particularly, for company, food companies have experimented with adding hard liquor to traditional condiments to infuse a twist of edgier appeal.
02
Artisanal Alcoholic Spreads
Artisanal spreads infused with the flavors of different alcoholic beverages like beer, rum, whiskey and champagne are on the rise, adding variety to breakfast spreads and snacks.
03
Boozy flavored Jams
Alcohol-based artisanal jams are on the rise, bringing delicious flavors to foodies. Experimenting with whiskey, champagne, vodka, and beer, these jams offer a new twist on the breakfast table.
Industry implications
What the Intoxicating Flavor Enhancements trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The Food and Beverage Industry has jumped onto the trend of experimenting with adding alcohol to conventional condiments that is engaging consumers in new ways with new flavors for everyday meals.
For
Artisanal Products
Artisanal products are on the rise as consumers seek unique and bold food experiences. These alcoholic flavored jams, spreads and condiments provide a new way to dive in and taste flavors never experienced before.
For
Breakfast and Snacks Industry
As breakfasts and snacks are becoming more important in everyday life, these spreadable syrups and jams offer consumers a new way to enjoy their meals with unique flavors and twist to traditional breakfast foods.
Trend signals
Trend signals for Intoxicating Flavor Enhancements
Trend score 2.9 out of 10, from popularity 49%, activity 30%, freshness 8%.
Popularity49%
Activity30%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Intoxicating Flavor Enhancements trend
7 featured examples from Jun 28, 2011 to Jun 19, 2014CategoryLifestyle
Boozy Pancake Syrups
This Delicious Maple Syrup is Infused with the Aromatic Taste of Jim Beam
The food and beverage industry can explore creating new alcohol-infused food products, like pancake syrups, to capture a niche market and offer unique taste experiences.
CategoryLifestyle
Alcoholic Chocolate Spreads
Omid Spreadable Beer Lets You Have Booze for Breakfast
The food and beverage industry can explore more alcoholic-infused products beyond chocolates for its customer base to expand.
CategoryLifestyle
Appetizing Alcohol-Flavored Jams
Puff's Preserves Offers Artisanal Jams in Delicious Boozy Flavors
The food and beverage industry can incorporate alcohol-infused products like Puff's Preserves into their products to offer innovative and unique flavors.
CategoryLifestyle
Boozy Fruit Spreads
The Jam Stand Creates Alcohol-Infused Fruit Preserves
Incorporating new ingredients and flavors into existing products to create unique and unconventional offerings that appeal to adventurous consumers.
CategoryLifestyle
Hard Liquor Spices
Bourbon Smoked Paprika Gives the Palate a Booze-Filled Adventure
The food and beverage industry can explore incorporating spice-infused liquors and gourmet seasonings to cater to adventurous palates.
CategoryLifestyle
Spicy Booze-Infused Corn
Whiskey Sriracha Caramel Corn is Just in Time for the Superbowl
Exploring new flavor combinations and recipe innovations in the food and beverage industry to cater to evolving consumer preferences.
CategoryLifestyle
Whiskey-Infused Syrups
This Noble Bourbon Maple Syrup Mans Up Your Pancakes
Exploring new ways to infuse alcohol into food products, expanding the possibilities for culinary experiences.
