Category
Tech
Delegated Interfaces
Trend cluster
Category
Immersive
Entertainment
Cinema utilizes multi-sensory technologies to further mimic reality.
4.2
Trend score
Trend
What is the Immersive Entertainment trend?
Immersive Entertainment: Things like interactivity, 4D viewing and augmented reality are making their way from theme parks to movie theatres. As online streaming and illegal pirating of movies continues to pose a threat to Hollywood, movie theatres are striving for ways to get more traffic. These technologies are also beginning to be brought into the home as the cost of these technologies becomes more feasible for the average consumer.
Trend themes
Themes within the Immersive Entertainment trend
Three behaviours holding the trend together01
Immersive Entertainment
Cinemas are utilizing multi-sensory technologies to further mimic reality and draw in more traffic to counter online streaming, and these technologies are also beginning to be brought into the home.
02
Contoured Screens
Screens are designed with curvature to provide immersive viewing experiences that draw in viewers like never before, and this trend is taking over the home entertainment market.
03
Interactive Augmented Reality
Augmented reality is being used to enhance the TV viewing experience by adding layers of Internet content between the viewer and the TV, and this is being incorporated in 3D and 2D standard TVs.
Industry implications
What the Immersive Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment Technology
Business professionals in the entertainment industry should explore immersive and interactive technologies to draw in more traffic and keep up with changing consumer preferences.
For
Home Entertainment Systems
Home entertainment system companies should incorporate immersive technologies like contoured screens and people-powered motion simulators to create more engaging and interactive experiences for viewers.
For
Augmented Reality Devices
Companies that create augmented reality devices should focus on improving the quality of content and integrating this technology into everyday devices like TVs to extend the capabilities of standard devices.
Trend signals
Trend signals for Immersive Entertainment
Trend score 4.2 out of 10, from popularity 68%, activity 50%, freshness 8%.
Popularity68%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Entertainment trend
8 featured examples from Jul 27, 2013 to Sep 16, 2014CategoryTech
Interactive Bathroom Entertainment Systems
The Mirror 2.0 Tailors Our Private Bathroom Experience
Disruptive innovation opportunity for bathroom fixture manufacturers to integrate technology and create smart fixtures that enhance the user experience.
CategorySpecial
Impressively Immersive TVs
The LG 100 Inch Laser TV Combines a Projector with a Large Display
Disruptive innovation opportunity: Invest in R&D to create cutting-edge immersive TVs and revolutionize the consumer electronics market.
CategoryTech
Augmented Reality TVs
The InAir App Will Bring Layers of Content Between the TV and Viewer
Develop augmented reality TVs and other consumer electronics with AR capabilities to enhance the user experience and create new revenue streams.
CategoryPop Culture
4D Movie Theaters
CJ Group Teams with AEG to Install the First 4D Theater in LA
4D movie theaters are likely to disrupt traditional movie theater business models and present opportunities for companies in this industry to create additional revenue streams by…
CategoryTech
Contoured TVs
The New LG Curved OLED TV Delivers an Immersive Viewing Experience
Disruptive innovation opportunity for manufacturers to create and market curved TVs with OLED technology, catering to consumers seeking immersive home entertainment experiences.
CategoryTech
People-Powered Motion Simulator
This 3D Motion Simulator is Controlled by Human 'Actuators'
Gaming can leverage haptic technology and collaborative simulations to create new experiences that appeal to gamers and different sub-segments of the gaming industry.
CategoryPop Culture
Immersive Cinematic Travel Apps
The Cinemacity App Overlays Cinema with the World Around You
The tourism industry can leverage immersive cinematic travel apps to enhance visitor experiences and attract film enthusiasts to explore different destinations.
CategoryTech
Immersive Theatre Screens
The 'ScreenX' Technology Brings a 270-Degree Movie Experience
Incorporating immersive technologies like 'ScreenX' can increase the appeal of cinemas and attract more consumers, especially after the pandemic.
