The CJ Group has teamed up with AEG to create the first 4D theater of its kind in the downtown LA area. Viewers are used to the sensory experiences of sight and sound when watching a movie at the cinema, but now items like wind and smoke will be incorporated.
The exciting part about this development is imagining the possibilities of where this could go in the future. Smoke and wind are one thing for now, but imagine if the masterminds behind this design could come up with the appropriate smells for each film? Anything about cooking would definitely have audience members hitting up the food stands afterwards, which would be great business for the 4D theater. This is just the beginning of a new type of movie-going experience.