Category
Lifestyle
Assisted Choices
Trend cluster
Category
Philanthropic
Edibles
Partnerships between social good and food industries reap benefits.
4.0
Trend score
Trend
What is the Philanthropic Edibles trend?
Philanthropic Edibles: Though seemingly unlikely, partnerships between the food and philanthropy industries allow consumers to contribute to a cause conveniently. Choosing to collaborate with a cause-driven organization also helps companies in the food industry seem more compassionate and ultimately, trustworthy.
Trend themes
Themes within the Philanthropic Edibles trend
Three behaviours holding the trend together01
Philanthropy-Food Partnerships
Collaborating with philanthropy organizations allows food companies to expand their brand and tap into compassionate consumers.
02
Charitable Food Industry Campaigns
Working with charities and non-profit organizations have generated increased positive public relations and consumer loyalty.
03
Patriotic Fundraising Campaigns
Partnerships using patriotic designs on items have successfully raised awareness and funds for the partner organization.
Industry implications
What the Philanthropic Edibles trend means for industry
Where the trend changes the playbookFor
Food and Philanthropy
Companies in the food and philanthropic industries can team up through partnerships to make convenient contributions to social causes.
For
Hospitality
The hospitality industry can benefit from charitable campaigns to promote their brand and generate positive customer satisfaction.
For
Non-Profit
These examples highlight the successful partnerships between non-profit organizations and for-profit companies to generate funds and social awareness.
Trend signals
Trend signals for Philanthropic Edibles
Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%.
Popularity67%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Philanthropic Edibles trend
6 featured examples from May 10, 2012 to May 26, 2015CategoryLifestyle
Patriotic Beer Labels
Red, White & Blue Budweiser Labels Aim to Protect National Parks
Opportunity for beverage companies to incorporate patriotic packaging and support charitable causes to engage consumers.
CategoryLifestyle
Charitable Cartoon Cat Macarons
The Pierre Hermé Hello Kitty Macarons Benefit Make-A-Wish HK
Companies can partner with charities and create limited edition products to increase sales and support a cause.
CategorySocial Good
Collaborative Food Drives
The Stamp Out Hunger Drive Helps to End Hunger Across America
Food companies can develop community-led initiatives that integrate their brand into meaningful social change actions while contributing to social causes.
CategoryWorld
Depression Awareness Bakeries
The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities
The Depressed Cake Shop's success shows that bakeries could benefit from more socially conscious initiatives and community engagement.
CategorySocial Good
Cereal Box Charity Campaigns
Gucci and Kellogg's Collaborate on 'Chime for Change' Campaign
CPG brands can explore more ways to leverage their product packaging as an effective channel for cause-related marketing campaigns.
CategoryLifestyle
Charitable Snack Packs
Lilly Pulitzer's Animal Cracker Designs for Charity
Fashion brands collaborating with charities to create exclusive products, tapping into the consumer demand for socially responsible fashion.
