Gucci and Kellogg's Collaborate on 'Chime for Change' Campaign

 - Mar 19, 2014
References: gucci & euronews
Coming together to create awareness and speak out for girls and women around the world, Kellogg's has joined Gucci's humanitarian effort 'Chime for Change'.

Using Special K boxes as a canvas for inspiring messages on education, health and justice for girls and women globally, Gucci's Chime for Change and food giant Kellogg's are hoping to be able to get their message across to 25 million households from now until the end of 2015.

Founded by Gucci’s designer Frida Giannini five years ago to help women fight for their rights, the initiative has been a success having already implemented 280 projects in countries all around the world including Pakistan, India, Ireland, South Africa and the United States.

"Justice, education and health, those are the essential things to guarantee a human being’s integrity, And women still lack justice, they suffer from a number of health issues and educational issues. These are the most important elements ensuring people can grow," says Chime for Change’s Managing Editor Marianne Pearl.