Charitable Cartoon Cat Macarons

The Pierre Hermé Hello Kitty Macarons Benefit Make-A-Wish HK

This year for Macaron Day 2014 on June 21st, Japan's most iconic cartoon cat is having a special set of Hello Kitty macarons created to benefit the Make-A-Wish Hong Kong charity.

Macaron Day started way back in 2005 and each year since, it's become an annual celebration at Pierre Hermé Paris. This year, the Hello Kitty x Pierre Hermé partnership has resulted in a Special Hello Kitty Macaron Gift Box that includes a special Rose Jasmine flavor. On Macaron Day, there will be free macarons given out, special 'Macaron Night' events and even appearances from Hello Kitty herself at the Aoyama shop.

A percentage of the proceeds from donations and macaron sales will go towards Make-A-Wish Hong Kong, helping to make the dreams of youth with life-threatening illnesses come true.

Cause-related Marketing
Businesses can create partnerships with charities to benefit their causes through product sales and donations.
Limited Edition Collaborations
Companies can create unique products by collaborating with iconic brands or characters, generating buzz and increasing sales.
Philanthropic Events
Events that benefit charities can help increase brand awareness and customer loyalty while making a positive impact on society.

Sectors Adopting This

Food and Beverage
Companies can partner with charities and create limited edition products to increase sales and support a cause.
Entertainment
Collaborations with iconic characters like Hello Kitty can generate excitement among fans and increase revenue through merchandise sales and events.
Non-profit
Charity organizations can benefit from cause-related marketing partnerships with companies to increase donations and awareness of their cause.
SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 88%
Freshness 8%

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