Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Social
ChildGood
Generation Z puts its best foot forward with youth-targeted philanthropy.
4.8
Trend score
Trend
What is the Social ChildGood trend?
Social ChildGood: Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists.
Trend themes
Themes within the Social ChildGood trend
Three behaviours holding the trend together01
Youth Philanthropy
The rise of philanthropic initiatives targeting children allows them to contribute to global issues from a young age, providing opportunities for social organizations to educate and build a future generation of philanthropists.
02
Kid-Friendly Social Platforms
Platforms like Piggybackr are teaching young entrepreneurs about the power of crowdfunding in a safe and educational environment, providing an opportunity for disruption in the social platform space.
03
Interactive Environmental Education for Kids
Apps like The Four Seasons Earth Day or campaigns like The Ice Cream Expedition are using interactive and engaging methods to educate and raise awareness among children about the importance of environmental conservation, providing opportunities for innovation in the education and experiential marketing sectors.
Industry implications
What the Social ChildGood trend means for industry
Where the trend changes the playbookFor
Philanthropy
Organizations can capitalize on the rise of youth philanthropy by targeting initiatives towards children, fostering a culture of giving from a young age and building a future generation of philanthropists.
For
Social Platforms
Developers can explore the potential for kid-friendly social platforms that educate and empower young entrepreneurs, tapping into the growing interest in crowdfunding and providing a safe and educational environment for young people to explore new ideas.
For
Environmental Education
The use of interactive apps and experiential marketing campaigns that raise awareness about environmental conservation among children offers opportunities for innovation in the education and entertainment industries.
Trend signals
Trend signals for Social ChildGood
Trend score 4.8 out of 10, from popularity 87%, activity 48%, freshness 8%.
Popularity87%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Social ChildGood trend
5 featured examples from Jun 1, 2013 to Jun 10, 2014CategoryEco
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
Potential for educational institutions to create innovative outdoor learning experiences.
CategorySocial Good
Conservationist Kids Clothing
SpeeZees Donates $1 for One Tee Shirt to Prevent Animal Endangerment
With the rise of sustainable and socially conscious clothing, the apparel industry can innovate by incorporating environmentally sustainable materials and designs that promote soc…
CategoryTech
Kid-Friendly Environmental Apps
The Four Seasons Earth Day App Will Help Your Kids Be More Green
The interactive nature of the Four Seasons app presents opportunities for educational technology companies to develop engaging and informative environmental apps for children.
CategoryFashion
Charitable Children’s Clothes
This Frog Sweater is Organically Made in Kenya for a Good Caus
The fashion industry can embrace sustainable practices and eco-friendly materials, leading to disruptive innovation in children's clothing.
CategoryLife-Stages
Kid-Friendly Crowdfunding Platforms
'Piggybackr' Teaches Youth the Power of Crowdfunding
Piggybackr's educational twist has the potential to provide a new and engaging way of learning and could be used by schools to teach entrepreneurship.
