Category
World
Layered Getaways
Trend cluster
Category
Pre-Flight
Pampering
Airports look to satisfy consumers with luxe amenities and services.
2.0
Trend score
Trend
What is the Pre-Flight Pampering trend?
Pre-Flight Pampering: Consumers don't view airports as inviting spaces, which is why brands are incorporating amenities that aim to not only make travelers happy, but also to create worldwide buzz. This shift of offering perks in the terminal breaks down the perception that travel is only enjoyable for the wealthy and broadens market appeal for the average consumer.
Trend themes
Themes within the Pre-Flight Pampering trend
Three behaviours holding the trend together01
Airport Perks
Airports are offering luxurious amenities to make travel more enjoyable thus creating a buzz worldwide.
02
Travel Beacon Technology
AirIT has introduced a new travel beacon platform that not only enhances passenger experience but also connects travelers with customized food, concession, and shopping services.
03
Luxury-oriented Dining Experience
Luxury car-themed eateries such as Restaurant 356 are emerging and offering unique dining experiences for luxury-minded individuals.
Industry implications
What the Pre-Flight Pampering trend means for industry
Where the trend changes the playbookFor
Transportation Industry
The use of technology such as the Beacon/Bluetooth low energy technology in airports is revolutionizing the travel industry experience.
For
Food and Service Hospitality Industry
Restaurants and service providers in airports are elevating the travel experience by offering innovative, unique and luxury food and drink services for travelers.
For
Architectural and Design Industry
Firms such as the David Rockwell Group are receiving commissions to redesign airport terminals, focusing on travelers' experiences and amenities such as restaurants and retail spaces.
Trend signals
Trend signals for Pre-Flight Pampering
Trend score 2.0 out of 10, from popularity 27%, activity 24%, freshness 8%.
Popularity27%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Flight Pampering trend
4 featured examples from Nov 9, 2013 to Jul 21, 2015CategoryWorld
Food-Focused Terminal Redesigns
The United Airlines Terminal at Newark Airport is Getting a Reboot
The design and architecture industry is evolving to cater to the increasing demand for experience-driven airport environments with unique spaces, technology, and dining options.
CategoryAutos
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
Hotels and resorts can integrate luxury car or panoramic views concepts to provide differentiated dining experiences.
CategoryLifestyle
Latte Art Vending Machines
Yojiya Cafe Selection Sprinkles the Brand's Logo onto Cups of Coffee
Innovative coffee companies can introduce foam art vending machines as a unique selling point and an interactive customer experience.
CategoryWorld
Air Travel Beacons
AirIT's Latest Innovation Platform Enhances Passenger Experience
The travel beacon platform by AirIT is a disruptive innovation opportunity within the transportation industry, revolutionizing the way passengers navigate airports and enhancing t…
