Global retail locations use local interests to connect to consumers
Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Trend Themes
1. Localized Retail - Global retail locations are adopting themes that reflect the cities that they're in, offering novelty to tourists and connecting with locals, as a way to cater to the interests of consumers.
2. Cultural Celebrations - Departments are hosting events or pop-up stores to feature cultures around the world, transforming the store's dining halls and restaurants into celebration-ready spaces, thereby bringing the shopping experience to life.
3. Community-based Flagship Stores - Brands are increasingly incorporating local cultures into shopping experiences, creating immersive events to connect with communities and celebrate cultures.
Industry Implications
1. Retail Industry - Localized retail locations are a great way for businesses to stay connected with consumers of all types, providing a unique experience that can cater to both locals and tourists.
2. Hospitality Industry - Hosting cultural events that resonate with consumers can create a unique atmosphere for consumers, thereby attracting and retaining customers for food, accommodations and other hospitality-related services.
3. Architecture & Design Industry - Community-based flagship stores are opportunities for designers and architects to create spaces that connect with local communities, incorporate original features, and tell stories about local cultures, ultimately creating an immersive experience for consumers.
