Category
Business
Assisted Conversion
Trend cluster
Category
Regional
Referencing
Global retail locations use local interests to connect to consumers.
4.0
Trend score
Trend
What is the Regional Referencing trend?
Regional Referencing: Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
Trend themes
Themes within the Regional Referencing trend
Three behaviours holding the trend together01
Localized Retail
Global retail locations are adopting themes that reflect the cities that they're in, offering novelty to tourists and connecting with locals, as a way to cater to the interests of consumers.
02
Cultural Celebrations
Departments are hosting events or pop-up stores to feature cultures around the world, transforming the store's dining halls and restaurants into celebration-ready spaces, thereby bringing the shopping experience to life.
03
Community-Based Flagship Stores
Brands are increasingly incorporating local cultures into shopping experiences, creating immersive events to connect with communities and celebrate cultures.
Industry implications
What the Regional Referencing trend means for industry
Where the trend changes the playbookFor
Retail Industry
Localized retail locations are a great way for businesses to stay connected with consumers of all types, providing a unique experience that can cater to both locals and tourists.
For
Hospitality Industry
Hosting cultural events that resonate with consumers can create a unique atmosphere for consumers, thereby attracting and retaining customers for food, accommodations and other hospitality-related services.
For
Architecture & Design Industry
Community-based flagship stores are opportunities for designers and architects to create spaces that connect with local communities, incorporate original features, and tell stories about local cultures, ultimately creating an immersive experience for consumers.
Trend signals
Trend signals for Regional Referencing
Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%.
Popularity58%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Regional Referencing trend
5 featured examples from Jun 21, 2014 to Apr 12, 2016CategoryWorld
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
Retailers can explore innovative storefront designs to differentiate themselves and enhance the shopping experience for customers.
CategoryBusiness
Anime Character Cafes
The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
The hospitality industry can create pop-up cafes to attract customers and offer unique dining experiences based on different themes.
CategoryLifestyle
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
Creating female-only pubs can attract a new customer base and provide a unique experience within the hospitality industry.
CategoryBusiness
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
Department stores can enhance customer experiences and drive foot traffic by hosting themed events and collaborations.
CategoryBusiness
Culturally Inspired Flagship Stores
The New TOMS Flagship Features Elements of Greek Culture
Retail industry can embrace the trend of culturally inspired flagship stores to create immersive and interactive shopping experiences for customers.
