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Personalized Purchase

Retail takes a customized approach as big brands seek to maintain service

Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
Trend Themes
1. In-store Personalization Tactics - Brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
2. Virtual Reality Experiences at the Point of Sale - The Heineken Virtual Draught display, as a point of sale display, is one of the more inventive, while Mirrus delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior.
3. Customized Product Offerings - The Fragrance Lab by Selfridges aims to help shoppers discover a personal scent, PieceMaker's 3D printing booth lets kids personalize small trinkets and Nutella allows customers to place personalized orders in-store.
Industry Implications
1. Retail Industry - The use of in-store personalization tactics, virtual reality experiences at the point of sale, and customized product offerings all represent disruptive innovation opportunities in the retail industry.
2. Consumer Goods Industry - Consumer goods companies could take advantage of the technology used in the facial recognition snack machines, digital retail mirrors, and toy-creating kiosks to create unique and personalized experiences for their consumers.
3. Hospitality Industry - The virtual reality experiences at the point of sale, such as Heineken's Virtual Draught Display, could be adapted to deliver immersive experiences that could be integrated into hotels and resorts, providing unique offerings for guests.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
449,425 Total Clicks
Date Range:
Oct 13 — Jan 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... MORE
Virtual Beer Pouring Stations
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
The Heineken Virtual Draught display will make a tried and true tradition, electronic. Heineken has released a multitude of items recently, but this point of sale display is one of the more inventive.... MORE
Facial Recognition Snack Machines
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... MORE
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Selfridges’ Fragrance Lab takes shoppers through a multi-sensory journey, aiming to help them discover a personal scent and in the process, help Selfridges better understand its consumers’... MORE
play_circle_filled Digital Retail Mirrors
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform... MORE
Toy-Creating Kiosks
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
While there’s fun and an element of surprise in something like a gachapon machine that dispenses a toy in exchange for some loose change, this 3D printing booth lets kids personalize small... MORE

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