Category
Business
Assisted Conversion
Trend cluster
Category
Personalized
Purchase
Retail takes a customized approach as big brands seek to maintain service.
5.4
Trend score
Trend
What is the Personalized Purchase trend?
Personalized Purchase: While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
Trend themes
Themes within the Personalized Purchase trend
Three behaviours holding the trend together01
In-Store Personalization Tactics
Brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
02
Virtual Reality Experiences at the Point of Sale
The Heineken Virtual Draught display, as a point of sale display, is one of the more inventive, while Mirrus delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior.
03
Customized Product Offerings
The Fragrance Lab by Selfridges aims to help shoppers discover a personal scent, PieceMaker's 3D printing booth lets kids personalize small trinkets and Nutella allows customers to place personalized orders in-store.
Industry implications
What the Personalized Purchase trend means for industry
Where the trend changes the playbookFor
Retail Industry
The use of in-store personalization tactics, virtual reality experiences at the point of sale, and customized product offerings all represent disruptive innovation opportunities in the retail industry.
For
Consumer Goods Industry
Consumer goods companies could take advantage of the technology used in the facial recognition snack machines, digital retail mirrors, and toy-creating kiosks to create unique and personalized experiences for their consumers.
For
Hospitality Industry
The virtual reality experiences at the point of sale, such as Heineken's Virtual Draught Display, could be adapted to deliver immersive experiences that could be integrated into hotels and resorts, providing unique offerings for guests.
Trend signals
Trend signals for Personalized Purchase
Trend score 5.4 out of 10, from popularity 86%, activity 68%, freshness 8%.
Popularity86%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Purchase trend
6 featured examples from Oct 17, 2013 to Jan 28, 2015CategoryLifestyle
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
The food and beverage industry can benefit from offering personalized packaging options to increase customer engagement and product sales.
CategoryArt & Design
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
Breweries can leverage virtual pouring technology to offer a unique customer experience and improve brand positioning.
CategoryTech
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
Disruptive innovation opportunity: Implement facial recognition vending machines in retail stores to provide interactive and personalized shopping experiences.
CategoryMarketing
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
The trend of personalized fragrance shopping is redefining how retailers in the Beauty Industry are engaging with customers, and offering new opportunities for growth and differen…
CategoryBusiness
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff.
CategoryLife-Stages
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
The toy industry can leverage 3D printing booths to offer customized and interactive toy experiences, attracting young consumers.
